{"product_id":"b-w-102-nd-gray-37-es","title":"B+W 102 ND Gray 37 ES","description":"\u003ch2\u003eB+W 102 ND Gray 37 ES | Control light for longer exposures\u003c\/h2\u003e\n\u003cp\u003eBright daylight can make it hard to use a slower shutter speed or a wider aperture without overexposing your image. That’s where a neutral-density filter earns its place. The B+W 102 ND Gray 37 ES is an ND filter for photographers who want to reduce the light reaching the camera and make more deliberate exposure choices. It can help you create motion blur in flowing water or soften movement in a busy scene, while keeping your chosen aperture in play. The product name identifies it as a gray ND filter, with 102 and 37 ES as part of its designation. That makes it a straightforward option to consider when you need light reduction and the 37 size is right for your setup. Its appeal is practical: it gives you another way to manage exposure when bright conditions would otherwise limit your shutter speed or aperture.\u003c\/p\u003e\n\u003cdiv class=\"specialist-note\"\u003e\n\u003ch3\u003eSpecialist Note\u003c\/h3\u003e\n\u003cp\u003eThe round rim is the first detail I’d use to orient you: the 37 designation points to the size you’ll need to match, so it’s worth checking the marking on the front of your lens. The gray ND filter’s job is to cut incoming light, which gives you room to choose a slower shutter speed in daylight—for example, to show movement in a stream—or keep a wider aperture when the scene is bright. The 102 name identifies this particular B+W filter, while “ND Gray” tells you its role. I’d consider it for someone who wants more control over exposure, with the sensible caveat that the title doesn’t tell us a precise strength for calculating an exact shutter-speed change.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: B+W\u003c\/li\u003e\n\u003cli\u003eFilter type: ND Gray\u003c\/li\u003e\n\u003cli\u003eProduct designation: 102 ND Gray 37 ES\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"B+W","offers":[{"title":"Default Title","offer_id":57491972686164,"sku":"45597BWF","price":22.67,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/www.htf-store.com\/ar\/products\/b-w-102-nd-gray-37-es","provider":"Hard to Find Camera Store","version":"1.0","type":"link"}