{"product_id":"borg-7770-ed-reducer-0-7xdgqg","title":"BORG 7770 ED Reducer 0.7XDGQG","description":"\u003ch2\u003eBORG 7770 ED Reducer 0.7XDGQG | A wider view from a longer focal length\u003c\/h2\u003e\n\u003cp\u003eThe defining optical choice is the 0.7x reduction: it shortens the effective focal length of an optical setup, giving you a wider view. That’s the purpose of this BORG reducer. It suits photographers who want to fit more of a distant subject or scene into the frame without changing their main optical setup. At 0.7x, the effective focal length becomes 70% of the original, so the change in framing is clear rather than subtle. This can be useful when a view feels too tight for a broad landscape, an extended subject or a larger area of sky. The reducer is a specialised optical component, not a general-purpose lens, so its value depends on wanting that wider framing. If you’re choosing between keeping a narrow view and reducing the focal length, this model’s stated factor gives you a concrete number to plan around.\u003c\/p\u003e\n\u003cdiv class=\"specialist-note\"\u003e\n\u003ch3\u003eSpecialist Note\u003c\/h3\u003e\n\u003cp\u003ePhotographers framing broad landscapes, extended subjects or large areas of sky are the ones I’d point towards this reducer. Its 0.7x factor means the effective focal length drops to 70% of the original, which is a practical way to open up the framing when your existing view feels cramped. I’d use that wider view to include more of a scene, rather than expecting extra reach or a tighter subject. The key is choosing it for the reduction itself: if you want to preserve a narrow field of view, this isn’t the direction to go. The exact 7770 ED Reducer name is worth keeping to hand when planning around this specific part.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProduct: BORG 7770 ED Reducer 0.7XDGQG\u003c\/li\u003e\n\u003cli\u003eCategory: Lenses \u0026gt; Standard\u003c\/li\u003e\n\u003cli\u003eReduction factor: 0.7x\u003c\/li\u003e\n\u003cli\u003eColour: Red\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BORG","offers":[{"title":"Default Title","offer_id":57563666055508,"sku":"BG-7770","price":2386.22,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/2493\/3716\/files\/BG-7770_01.jpg?v=1791804926","url":"https:\/\/www.htf-store.com\/de\/products\/borg-7770-ed-reducer-0-7xdgqg","provider":"Hard to Find Camera Store","version":"1.0","type":"link"}