{"product_id":"sony-sel-28-70-fe-fullframe-120fps","title":"Sony SEL 28-70 FE FullFrame 120fps","description":"\u003ch2\u003eSony SEL 28-70 FE FullFrame 120fps | Flexible framing in one standard lens\u003c\/h2\u003e\n\u003cp\u003eThe defining design choice is a standard zoom range rather than one fixed view: this Sony lens lets you adjust your framing without changing lenses. That makes it a practical fit for everyday photography, family gatherings and travel, when a scene can shift from a whole group to a closer detail. The FullFrame designation also makes it relevant to photographers building a full-frame setup. Its appeal is flexibility in composition, rather than any claim about speed or low-light performance. Use the wider view to include more of the setting around your subject; zoom in to simplify the frame and make a detail more prominent. It suits someone who wants one standard lens for varied subjects and is happy to adjust the framing as they go. If your photography often calls for a very wide or very long view, a standard zoom may not cover every situation.\u003c\/p\u003e\n\u003cdiv class=\"specialist-note\"\u003e\n\u003ch3\u003eSpecialist Note\u003c\/h3\u003e\n\u003cp\u003eAt a late-afternoon family meal, there’s a place for this lens: the table, the people around it, then a closer view of one person without swapping lenses. The 28–70 range gives you room to change that framing; start at 28 for more of the room, then move toward 70 to tighten the composition. Its FE FullFrame designation suits a full-frame setup, so think of it as a standard lens for varied everyday scenes rather than a specialist wide or long lens. I’d recommend it to someone who values that change of view in one lens. For subjects that need a much wider perspective or more reach, plan on a different lens.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: Sony\u003c\/li\u003e\n\u003cli\u003eProduct category: Standard lens\u003c\/li\u003e\n\u003cli\u003eFocal-length designation: 28–70\u003c\/li\u003e\n\u003cli\u003eFormat designation: FE FullFrame\u003c\/li\u003e\n\u003cli\u003eTitle marking: 120fps\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":57492210090324,"sku":"SEL28702B.SYX","price":426.66,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/2493\/3716\/files\/SEL28702B.SYX_01.jpg?v=1791544647","url":"https:\/\/www.htf-store.com\/fr\/products\/sony-sel-28-70-fe-fullframe-120fps","provider":"Hard to Find Camera Store","version":"1.0","type":"link"}