{"product_id":"borg-7835-helicoid-m","title":"BORG 7835 Helicoid M","description":"\u003ch2\u003eBORG 7835 Helicoid M | A clearly identified standard-lens product\u003c\/h2\u003e\n\u003cp\u003eBORG 7835 Helicoid M is identified by its Helicoid M designation, giving you a specific model name to match when choosing a standard-lens product. It suits photographers who already know the BORG item they’re looking for and want the model identification kept clear while comparing or recording equipment. The most useful thing to take from its name is the combination of “7835” and “Helicoid M”: use both when searching for this particular product, rather than relying on a broader description alone. That makes it easier to keep your selection aligned with a planned purchase or an equipment list. It’s also a sensible way to distinguish this item from products whose names share only the BORG label. The listing identifies it within the standard-lens category; beyond that, the title itself is the reliable guide. If you’re choosing by specific optical measurements or performance, this name alone won’t answer those questions, so base your decision on the exact product identification you need.\u003c\/p\u003e\n\u003cdiv class=\"specialist-note\"\u003e\n\u003ch3\u003eSpecialist Note\u003c\/h3\u003e\n\u003cp\u003ePhotographers who keep a carefully labelled standard-lens kit will appreciate having the full BORG 7835 Helicoid M name in front of them. I’d use “7835” as the model reference when narrowing down a shortlist, then match “Helicoid M” as well before adding the item to an equipment record. That’s practical for two everyday jobs: locating the exact product you mean and keeping your kit notes unambiguous. The BORG name gives you the maker reference, while the Helicoid M wording gives you the product designation to carry through your search. My honest advice is to choose it for that precise identification, not on assumptions about optical performance that the product name doesn’t establish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProduct name: BORG 7835 Helicoid M\u003c\/li\u003e\n\u003cli\u003eModel: 7835\u003c\/li\u003e\n\u003cli\u003eDesignation: Helicoid M\u003c\/li\u003e\n\u003cli\u003eCategory: Lenses \u0026gt; Standard\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BORG","offers":[{"title":"Default Title","offer_id":57563627684180,"sku":"BG-7835","price":237.71,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/2493\/3716\/files\/BG-7835_01.jpg?v=1791804877","url":"https:\/\/www.htf-store.com\/it\/products\/borg-7835-helicoid-m","provider":"Hard to Find Camera Store","version":"1.0","type":"link"}