{"product_id":"formatt-hitech-glass-100x100mm-soft-gold-1-2","title":"Formatt Hitech Glass 100x100mm Soft Gold 1\/2","description":"\u003ch2\u003eFormatt Hitech Glass 100x100mm Soft Gold 1\/2 | Add a gentle golden colour effect\u003c\/h2\u003e\n\u003cp\u003eWant a warmer look in camera without relying on colour changes in editing? The Formatt Hitech Glass 100x100mm Soft Gold 1\/2 is a square colour-effect filter with a gold tone and a half-strength rating. It’s for photographers who want to introduce warmth while keeping the effect measured, rather than making gold the dominant feature of the image. That makes it a considered option for portraits, still life and scenes where a cooler light feels a little flat. The 100x100mm format gives you a square filter to work with in your setup; the product name doesn’t specify a holder or camera system, so I won’t assume one. Its appeal is straightforward: a gold colour effect with a 1\/2 strength designation, for shaping the feel of a frame at the time of capture. If you prefer neutral colour, this isn’t the filter to reach for.\u003c\/p\u003e\n\u003cdiv class=\"specialist-note\"\u003e\n\u003ch3\u003eSpecialist Note\u003c\/h3\u003e\n\u003cp\u003e“Will the Soft Gold 1\/2 make everything look strongly yellow?” Not by its half-strength designation: it’s the gentler option for bringing a gold cast into a picture without making that colour the whole story. I’d consider it for a portrait when you want a warmer mood, or for a still-life scene where a neutral rendering feels cool. Keep the gold effect in mind when choosing your subject and light; it’s a colour filter, so it changes the colour impression rather than fixing the scene’s lighting. The 100x100mm square format is worth checking against the filter setup you use. If you want colour to stay neutral, choose another approach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFormat: 100x100mm\u003c\/li\u003e\n\u003cli\u003eEffect: Soft Gold 1\/2\u003c\/li\u003e\n\u003cli\u003eColour: Gold\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":57563690205524,"sku":"FH-FH100HSGOLD","price":94.28,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.htf-store.com\/it\/products\/formatt-hitech-glass-100x100mm-soft-gold-1-2","provider":"Hard to Find Camera Store","version":"1.0","type":"link"}