{"product_id":"ilford-prestige-heavyweight-duo-matt-310-gphwm-a3-50v","title":"Ilford Prestige Heavyweight Duo Matt 310 GPHWM A3+ 50V","description":"\u003ch2\u003eIlford Prestige Heavyweight Duo Matt 310 GPHWM A3+ 50V | A matte surface for considered photo prints\u003c\/h2\u003e\n\u003cp\u003eThe defining choice here is a matt finish: Ilford’s Prestige Heavyweight Duo Matt is aimed at photographers who prefer a restrained surface to a glossy look. “Duo Matt” points to a matt finish on both sides, which makes the paper worth considering when the back of a print matters as well as the front. It’s photo paper in A3+ format, with “Heavyweight” and “310” in the product name. That gives you a clear starting point when matching the paper to the look and feel you want from a print. It suits people who want to make larger photo prints and have already decided that matt is the surface they prefer. The honest caveat is simple: if you want a glossy finish, this is the wrong direction.\u003c\/p\u003e\n\u003ch3\u003eChoosing a matt photo paper\u003c\/h3\u003e\n\u003cp\u003eSurface is a personal part of choosing photo paper. A matt print has a different appearance from a glossy one, so think about how you want the finished image to present before you settle on a paper. This Ilford’s name makes that decision fairly clear: it’s the matt option in the Prestige Heavyweight Duo Matt line. The A3+ format gives you a larger print size to work with, while the product designation includes 310 and GPHWM. Those details are useful when comparing paper names or returning to a choice you’ve made before. “50V” is also part of the product title, so keep the full designation handy if you’re looking for this exact version. In short, start with the surface, then use the format and full name to identify the paper that matches your print plan.\u003c\/p\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: Ilford\u003c\/li\u003e\n\u003cli\u003eCategory: Photo paper\u003c\/li\u003e\n\u003cli\u003eFinish: Duo Matt\u003c\/li\u003e\n\u003cli\u003eFormat: A3+\u003c\/li\u003e\n\u003cli\u003eDesignation: 310 GPHWM\u003c\/li\u003e\n\u003cli\u003eVariant: 50V\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ilford","offers":[{"title":"Default Title","offer_id":57512705360212,"sku":"ILF2003179","price":63.97,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.htf-store.com\/nl\/products\/ilford-prestige-heavyweight-duo-matt-310-gphwm-a3-50v","provider":"Hard to Find Camera Store","version":"1.0","type":"link"}