{"product_id":"formatt-hitech-firecrest-bloom-gold-1-2-77mm-black-ring","title":"Formatt Hitech Firecrest Bloom Gold 1\/2 77mm (Black Ring)","description":"\u003ch2\u003eFormatt Hitech Firecrest Bloom Gold 1\/2 77mm (Black Ring) | Add a warm bloom to bright details\u003c\/h2\u003e\n\u003cp\u003eA gold-toned bloom filter gives your image a warmer, softer character than a neutral filter, making it a considered choice for photographers who want that look in camera. The Formatt Hitech Firecrest Bloom Gold 1\/2 suits portrait makers, creative still-life photographers and anyone who wants bright points of light to feel less clinical. Its name identifies both the gold treatment and the 1\/2 strength; the 77mm size is the key detail when matching it to a lens. Use it when you want warmth and bloom to become part of the image, rather than relying on a neutral rendering. The gold colour is its defining visual cue, so expect a deliberate change in mood rather than an invisible protective layer. It’s a specialist effect filter: most useful when you have a clear idea of the atmosphere you want, and less suited to scenes where faithful, unaltered colour is the priority.\u003c\/p\u003e\n\u003ch3\u003eUsing the filter\u003c\/h3\u003e\n\u003cp\u003eFor portraits, try it when you want skin tones and bright highlights to feel warmer and gentler. For night scenes or still lifes with small light sources, keep those highlights in the composition so the bloom character has something to work with. The 1\/2 designation gives you a specific strength to choose; treat the effect as part of your visual approach, not as a general correction for every shot. A gold bloom look is expressive by design, so compare a filtered frame with your usual rendering before committing to a whole series.\u003c\/p\u003e\n\u003cdiv class=\"specialist-note\"\u003e\n\u003ch3\u003eSpecialist Note\u003c\/h3\u003e\n\u003cp\u003eNew bloom-filter owners often expect a neutral result with just a hint of softness; the Gold 1\/2 is better approached as a visible creative choice. I’d suggest starting with a portrait in warm light, or a still life with a bright point in the background, so you can judge the gold character and bloom together. The 1\/2 strength gives you a clear starting point, while the 77mm size means it’s intended for a lens with a matching filter size. I’d keep it for scenes where warmth is welcome: it won’t suit every subject, especially when accurate, neutral colour matters most.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBrand and series: Formatt Hitech Firecrest\u003c\/li\u003e\n\u003cli\u003eFilter: Bloom Gold 1\/2\u003c\/li\u003e\n\u003cli\u003eSize: 77mm\u003c\/li\u003e\n\u003cli\u003eRing: Black\u003c\/li\u003e\n\u003cli\u003eColour: Gold\u003c\/li\u003e\n\u003cli\u003eCategory: UV filter\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Formatt Hitech","offers":[{"title":"Default Title","offer_id":57503358517588,"sku":"FH-FCBGH77B","price":114.27,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/2493\/3716\/files\/FH-FCBGH77B_01.jpg?v=1791566244","url":"https:\/\/www.htf-store.com\/pl\/products\/formatt-hitech-firecrest-bloom-gold-1-2-77mm-black-ring","provider":"Hard to Find Camera Store","version":"1.0","type":"link"}