Formatt Hitech Firecrest Bloom Gold 1/2 77mm (Black Ring)

Formatt Hitech Firecrest Bloom Gold 1/2 77mm (Black Ring) | Add a warm bloom to bright details

A gold-toned bloom filter gives your image a warmer, softer character than a neutral filter, making it a considered choice for photographers who want that look in camera. The Formatt Hitech Firecrest Bloom Gold 1/2 suits portrait makers, creative still-life photographers and anyone who wants bright points of light to feel less clinical. Its name identifies both the gold treatment and the 1/2 strength; the 77mm size is the key detail when matching it to a lens. Use it when you want warmth and bloom to become part of the image, rather than relying on a neutral rendering. The gold colour is its defining visual cue, so expect a deliberate change in mood rather than an invisible protective layer. It’s a specialist effect filter: most useful when you have a clear idea of the atmosphere you want, and less suited to scenes where faithful, unaltered colour is the priority.

Using the filter

For portraits, try it when you want skin tones and bright highlights to feel warmer and gentler. For night scenes or still lifes with small light sources, keep those highlights in the composition so the bloom character has something to work with. The 1/2 designation gives you a specific strength to choose; treat the effect as part of your visual approach, not as a general correction for every shot. A gold bloom look is expressive by design, so compare a filtered frame with your usual rendering before committing to a whole series.

Technical Specifications

• Brand and series: Formatt Hitech Firecrest
• Filter: Bloom Gold 1/2
• Size: 77mm
• Ring: Black
• Colour: Gold
• Category: UV filter